Why Marketing Strategy/Consultation Services?
Why collaborate with your own marketing consultant? Because that’s what real businesses do! They invest in marketing and hire experts to help them promote the products and services they went into business to offer.
Why? Because they know it is far more cost effective and faster to hire a professional to do what they are not experts at, so that they can spend their time on the things they are best at. Having a marketing expert in your corner ensures saving time and money across the board – especially when that person understands the nuances of coaching like I do.
In the same way as coaches are trained to listen, to observe and to customize their approach to individual client needs – I work with you one-on-one to develop and fulfill a marketing strategy that will bring you even greater results than you might expect. I am a creative and strategic thinker and I approach your business as if it were my own.
Together, we’ll develop solutions and strategies to give you back your time and create an income stream that will bring you the financial success you deserve. And more time for your personal life. Who doesn’t want more time, less stress and more money?
How Not to Get Your Lips Ripped Off
Don’t you just hate that sick feeling you get when you buy something useless on impulse or you realize you’ve spent far more than you should have on it? I know I do! That’s one of the reasons I went into business for myself. I saw so many entrepreneurs wasting their hard-earned dollars on marketing that just wasn’t working for them.
Why didn’t it work? There are countless reasons. It can be anything from a photo that fails to convey the proper message to a headline that doesn’t pull; the type style or size, the wrong offer, the wrong media or the wrong target market. Or maybe the message isn’t clearly focused on solving the target markets’ needs. And that’s just the tip of the iceberg. There are countless things that can turn a prospective client on or off before you even have the chance to introduce yourself.
Again, why leave it to chance and guessing what might work, when you can have a conversion specialist analyze what you are doing and tell you exactly where they see the holes and the mismatched messages, etc?
“You Can’t See the Picture When You Are in the Frame!”
This is one of my favorite sayings because it is absolutely true 100% of the time. No one, no matter how educated or smart you may think you are, no one can see themselves as others see them. Nor see the problems in their business from the same perspective as an objective expert can. And when your business depends on whether people know, like and trust you personally, as is the case with coaches, it’s simply not possible to be completely objective in your perceptions about yourself.
Taking the Mystery Out of Marketing
Entrepreneurs who have limited experience in marketing often find that it can be a bit of an enigma. Do you feel like you’re constantly swimming upstream? Marketing may seem like a shot in the dark at times, but not when you approach it scientifically. I’ve always marveled at the amounts of money people waste by using the “Let’s throw it up against the wall and see what sticks” school of marketing. That’s some expensive pasta – let me tell you!
Marketing Is an Art and a Science
There are some hard and fast rules about marketing that hold true no matter what you’re selling. And there are nuances about coaching that must be considered in any marketing campaign you deploy.
Marketing is like a finely tuned engine. All aspects have to be working in tandem in order to reach your destination. That means everyone who is creating a part of your marketing must be in sync – and that requires someone who sees the big picture. With
- over twenty years of experience managing and implementing marketing plans and writing copy
- ten years working almost exclusively with coaches, and
- six years on the board of director’s of the San Diego Professional Coaches Alliance (currently as immediate past president),
I see the big picture and know what it takes to successfully market your coaching services. I may offer suggestions for anything from online marketing to direct mail to guerilla marketing tactics (inexpensive and often do-it-yourself marketing). I’m not cookie-cutter, I am a marketing conversion specialist and whatever I do for you will be fully customized.
Successful marketing solutions are not created in a vacuum – because it’s never just one element that will bring the “cha-ching” you’re looking for. If your list isn’t right and you’re not effectively driving traffic to your business, if your offer is weak or not targeted, or you have no positioning in the marketplace — even a killer ad or rock-star graphics will not bring the result you expect. That’s why:
- Copywriting For Coaches™ offers strategic targeted marketing consultation as part of our Direct Response Copy Writing and Conversion services.
- You will see real results. Your new information products will become powerful business-building sales tools. They’ll be your new best friend. Because they’ll free your time up to do the things you really enjoy and make you more money!
- You can expect your clients to become raving fans once they get to know you and fully understand the value of the service you offer them. It’s a fact that people buy from people they know, like and trust. We understand that many coaches are hesitant to “push” their services on prospective clients. That’s why Copywriting For Coaches’ method of writing customized holistic copy is just one of our “pull” marketing strategies.
Having a plan for your marketing and advertising efforts is one of the most important elements of the foundation of your success, in any business. We’ll make sure that
- Your positioning is clear
- That you’re targeting the right folks
- That your offer is on target
And that all the other elements of your marketing are aligned to produce results.
Are you a candidate for our one-on-one strategy consultation? Click here to find out!