5 Simple Steps To Keywords
Your Secret Weapon to More Traffic From Higher Paying Clients Primed and Ready to Buy From You!
Are you hoping that your ideal clients will somehow eventually find you, find your website and realize how amazing you are? You know, “hope” is very bad sales strategy!
Imagine sitting down at your desk and your phone starts ringing off the hook – with your ideal clients begging to work with you!
You are in high demand.
√ You have a pipeline filled with better, pre-qualified clients coming to you.
You are completely fulfilled because you’re working with your ideal clients!
Your closing ratio increases because you’re easily converting more sales calls into happy clients.
You actually get to focus on doing the thing you went into business to do – instead of spending so much time trying to find and convert clients.
You are killing it – making more money than you ever thought possible.
So what’s changed? Introducing…
Keywords That Convert TM
Converting Your Ideal Clients IS the End Goal of All Online Marketing.
Have you ever wondered why some websites are just screaming with traffic while others just sit idle, not making money? Or why some businesses grow in leaps and bounds, while others struggle to make ends meet?
Here Are the Top 5 Mi$takes I See Entrepreneurs Making:
Many entrepreneurs take a “build a website and they will come” approach – thinking that just the mere presence of a website will give them the credibility and customers they are looking for.
Unfortunately, credibility can only take you so far (especially these days when there is so much competition). It doesn’t engage people. And in today’s world, it’s all about attracting and engaging the right people to the point of “getting the click” to the next step on all of your web pages.
The Internet is about searching, connecting and satisfying a need – with less effort.
It’s about providing engaging content that attracts more of your ideal clients and encourages them to take action!
Your website is the single most valuable business asset, or ”real estate,” your business has. Often even more valuable than your physical location, if you have one. So the “build it and they will come idea” is akin to allowing the weeds overtake your lot. How do you cut through the weeds and make sure they see you? How will they find you in the first place?
It all boils down to Conversion Rate Optimization (CRO). It’s a relatively new term that better describes the reason for Search Engine Optimization or SEO. You see, as I mentioned, the end goal is to convert prospects to clients. However, SEO’s purpose is only to get them TO your website. It doesn’t go any further. It doesn’t engage. And it doesn’t convert. Only your copy can do that. Not your design, not your tagline or logo. Only the content and then your own closing skills.
*(If technology is not your thing, keep reading because this solution is designed especially for you, the technophobes among us! This is a language-based solution and totally different than what any SEO person could do for you.
Other business owners fork over way too much money and entrust their SEO to a company that specializes in SEO because they would rather jump off a cliff than deal with the back-end SEO stuff. Or they think SEO is easy when, in reality, it’s only one step – not the entire answer. Some people’s eyes glaze over at the thought of SEO – thinking it is some complicated methodology of algorithms* that takes months to learn. That’s true. And because they don’t understand it, they mistakenly think if they ignore it, maybe it will go away. And they would be right. Unfortunately, dead right. As in dead in the water. DOA. And yet, smart business people are scratching their heads every day and asking ”Why don’t they come?”
Either way, their business suffers – and their bank account suffers. They have “too much month at the end of the money” and they’re barely getting by. And they can’t understand why – because after all, they put up a website. But nobody came.
So how do these 3 words – Conversion Rate Optimization make all the difference?
CRO, at its most basic form, starts with keywords. Keywords are the most vital part of online marketing. They are the terms that people use to find information on the web. The whole purpose of having keywords is to help people to find you. And using the right keywords will allow you to attract more of your ideal clients in your target market – loyal higher-paying clients!
Keywords are just that … words. There is nothing sacred, scary or technical about them. So why do so many people shy away from doing keyword research to make sure they are getting the right ones? Especially when we know that using the right keywords will ensure you “get the click?” My guess is that they are simply not very well informed about how much difference this will make to their bottom line – and to their lives. Because if they knew, they would surely be more concerned about it.
Another big mistake people make when they do online marketing is to use formal industry terminology – i.e., jargon. This is a HUGE mistake! In fact, it is the first kiss of death in any online marketing campaign. And yet, my research shows that most businesses do this routinely. Because they don’t even know they’re doing it. Sometimes they are even indoctrinated in how to speak their industry’s jargon. And therein lies the problem. Your clients DON’T speak industry jargon. So it falls on deaf ears. And even if people do find you online, here’s what happens. Your ideal clients will find someone else to solve their problem because:
• They will leave your page without reading much.
• They’ll feel you don’t “get” them.
• They don’t see you as credible.
• They don’t think you can help them.
• They aren’t certain they can trust you.
• They are reluctant to spend money with you.
Why? Because you are not speaking their language. If you use “industry speak” you will not attract many visitors – which means you will never even get the opportunity to convert these visitors to real paying customers!
Before you develop anything online, it’s important – even vital – to do your keyword research first! The goal is to find common, popular terms that everyday, regular people – like you and me – use when they are looking for a solution to their problem online.
Here’s an example: Let’s say you are an ear, nose and throat doctor and you want to attract clients. One of your specialties is tinnitus therapy. So you develop an online marketing campaign using the keywords “tinnitus therapy.” You build your webpage and you wait … and wait … and wait. And what do you get? Crickets.
In fact, you wait for months and no one visits your page. Or if they do land there – they won’t call or email you.
What the heck happened?
I mean, really – do you know what tinnitus therapy is? Most people don’t.
So are they going to use these terms when looking for a solution to their problem on the Internet? Of course, they won’t!
If you don’t use the right keywords –your people can’t find you!
Now, let’s take another approach. Let’s think like the general public would and identify words that they might use!
Remember the saying… “When in Rome, do as the Romans Do?” When on the Internet, do as the layman does!
S-h-h-h…Here’s One of Best Kept Secrets:
Ditch the Industry Jargon!
After doing some research, you learn that people who suffer with tinnitus will use words such as “ringing in the ears,” “hearing loss,” or “swishing noise in the ears.”
Ah … NOW you’re getting somewhere!
So you rework your campaign to include these common phrases and – voila! You are now getting more visitors than you ever expected and your phone is ringing off the hook!
Why? Because you ditched the industry jargon and used terminology that everyday people use to find information.
That wasn’t so hard, was it?!
A Better Keyword Search Strategy: Finding Words that Convert to Cash!
As a copywriter, keywords are my bread and butter! Early into my career, I had no idea how important keywords really were to my marketing efforts. In fact, when I started writing copy for a living, the word “keywords” was not in the dictionary because the Internet and search engines didn’t exist yet!
I just wrote the way I would speak, as if explaining something to a friend. I wrote from the heart in a clear and easy-to-understand manner. It came naturally to me. Over the years, I realized just how challenging this was for most of my clients – which is why they called me.
And I found that my clients and many others were using industry jargon in order to sound credible, when in fact, all this did was confuse potential clients – or worse – drive them away right into the laps of their competitors who seemed to “get” them as soon as they landed on their page.
Then I Discovered That the Right Keywords = More Money!
About 2 years into my business, I realized that I had 2-3 potential clients calling me each week, pursuing me. People call me out of the blue and telling me they want to work with me – before they’ve ever spoken with me. The conversation usually goes something like this:
“Hi Beverly, this is ______________ . I’m a coach. Do you have a few minutes to chat?”
I say “yes” (or I may have to schedule a discovery call for another time). Either way, they’ve actually connected with me to some degree. I’ve shown that I am responsive to their needs. If I can make the time to chat, I will ask them a few questions about their business and then I’ll ask “What was it that made you call me today?”
If they weren’t referred, they will usually say “I did a search and your website came up. I went to your site and I read every word of it. I really resonate with what you said.”
Then I thank them and either ask them if they’d like to know more about working with me, or I will just start into my spiel about how I work and why I am particularly qualified to help them. At that point, they invariably stop me mid-sentence and say: “I don’t need to hear that. I already know I want to hire you.”
(I’ll just pause here to let that sink in for a moment.)
I’m not saying that to brag and if you think I am and you click away now, you’re making a huge mistake. I am saying it because my content is clearly working on my behalf. In fact, it’s pre-selling potential clients before they ever speak with me. As a marketing expert, it’s my duty to share this with you, to empower you.
How would you like to hear those words, nearly every time you’re hoping to enroll a client?
“I already know I want to hire you.”
It’s music to your ears, right? No convincing, no cajoling. Then they just want to know how they can work with me and how much. Simple.
Once I realized this had become a commonplace occurrence, I had to take a long hard look at what I was doing to repeatedly attract my ideal clients (without having to spend 80% of my time networking). These were not just any client – they’re loyal clients that were (and still are) willing to pay me higher rates for better results.
Once I started tracking my click-through rates (like many non-techies, I was resistant. And I never felt the need to track because I had plenty of organic traffic,) I discovered a well-kept secret.
I found that I was getting a consistent 77% average click-through rate that fuels my business, even while I sleep!
If you are not familiar, 77% is more than 3 times the result most successful marketers would be thrilled to get. In fact, 30% is considered to be a phenomenal click-through rate that most marketers would kill for – and are willing to pay handsomely to get it.
My clients and I were enjoying a competitive advantage that others simply were not privy too – and they still aren’t – because NO ONE else is onto this!
The good news is – it’s amazingly simple for anyone to do.
And I can teach you how to do it— IF you will give me just 15 minutes.
Here’s the thing – this may be my very BEST inside secret as a copywriter. If any other copywriters are doing this (and I haven’t heard of anyone that is) – they aren’t willing to give away their secret weapon. Maybe they’re afraid if they do, their clients wouldn’t need them. I don’t know. Either way, I want to empower you to learn this for yourself, so you can use it over and over again – every time you launch a new product.
If you want to hear those magic words:
“I already know I want to hire you”
– you can get my best-kept secret right here!
Now, to be honest, this isn’t rocket science. It isn’t some fad or gimmick that you use to “trick” the search engines into sending people to your website or sales page. However, it is fool proof!
Why? Because the techniques I’m going to teach you will always be effective – even when the search engines change their rules!
This groundbreaking proprietary Keywords That ConvertTM method links the connection between how your prospective clients think and what they actually type into search engines to how you write about your business in your marketing materials and even the spoken word! Here’s one example:
“Her Keywords That Convert programme … greater traffic as a result.”
“Bev has become an indispensable part of my business development with her intuitive and customer focused copy. She gives me great personal support and shows a real passion for my business success. Her Keywords That Convert programme identified that the word “self-doubt” rather than “confidence” was the top search term for my clients by a large margin. I have now incorporated it into my website with greater traffic as a result.”
Confidence Coach and Trainer
Let me tell you what happened to Jo and her business after using my Keywords That Convert system. She came to me and said what nearly all of my clients do, which is “I feel like I am not connecting very well with my ideal clients and I don’t know why or how to fix it.” In fact, it was such a problem that it had shaken her own confidence in her business – and her business is built on coaching middle-aged women to be confident enough to make desired changes in their lives. So she had all the tools. But she was missing the one piece that would enable her to use them. And that was “connection.”
Jo did the 5 steps to Keywords That Convert. When we got the ranked keyword results back, we found that out of the top 30 most often used search terms among her clients, the term “self-confidence” did not even show up until #10 and then not again until #30. That’s a sobering thought. What were they typing into search engines? “Self-doubt.” In fact, 24 out of the 30 highest ranking keywords included “self-doubt.” Most SEO strategies look at all the terms entered into a search. My Keywords That Convert system is the only one I am aware of that includes exactly what my client’s prospects are typing in.
Of course, when we discovered this, I recommended that Jo start using “self-doubt” as much as possible in her marketing and even when asked what she does while networking. I infused it into all of her copy and within just a few weeks Jo saw a marked difference in her website traffic, her own self-confidence and her revenues!
Keywords That ConvertSM is a proven method for finding the real keywords that your prospective clients are typing in when they do online searches and should be applied to every communication about your business for all website pages, sales pages, landing pages, auto-responders, press releases, social media, email campaigns and so much more!
It’s even for offline use because by using these keywords, you are not only making it easier for search engines to find you, you are subliminally training prospective clients how to think about the solution you offer at the same time!
And – knowing which keywords to use empowers you – gives you the confidence to speak about your business in a way that resonates with your clients, so you no longer get that blank stare of confusion, or worse – boredom! Why? Because now, you’re speaking their language!
Share it with your entire team and they will all be ambassadors – a silent sales force that knows how to speak bout your business in a way that attracts people to you.
This tool is a significant component of the formula that has allowed me to get a consistent 77% click-through rate!
(from my auto responder at www.CopywritingForCoaches.com.)
It’s a tested – tried and true – simple methodology that can help you attract the right clients to your site and convert them into high-paying clients that will call you over and over again!
Note: This tool applies specifically to organic searches AND — it works everywhere else too!
It’s your fastest path to cash from The Queen of Copywriting!
It paves the road to loads of traffic and plenty of clients and it all starts with a keyword search strategy that is simple, easy to follow – and very powerful!
I’ve designed a method to search keywords that will bring you the traffic and visibility you deserve.
It’s a simple 5-step process that anyone can follow. This tool will show you how to find the words and keyword phrases that work for you! And you don’t have to be a geek to use it either. I developed it and I am not a techie at all!
This simple 5-step process will quickly teach you how to:
√ Avoid using industry jargon.
√ Identify powerful keywords using my “Stop – Look – Listen” technique.
√ Find the unique keywords that will ensure your page ranks high in organic searches.
√ Ensure that those searching for you are drawn to –instead of your competitors.
√ Prioritize your keywords so that a good chunk of targeted traffic comes your way – with no additional effort on your part!
How would you like to have more of your ideal clients pursuing you, instead of spending 80% of your time chasing them?
Discover How to Skyrocket Your Click-Through Rate and
Deliver More of Your Ideal Clients on a Silver Platter!
Ah, how can you be sure you’re delivering enough of the right leads?
Here’s a simple fix that will change questionable impressions into impressive leads that convert: Keywords That ConvertTM
If you’re not connecting with your ideal clients, the right keywords are the answer. When you use the right keywords – search engine optimization isn’t as difficult as it sounds. And you won’t have to pay to get targeted traffic. You’ll be magnetically attracting your ideal prospects to you.
If you are offering a service, imagine looking at your schedule and realizing that you are completely booked for several weeks or longer. Your business is booming and you are making more money than you ever imagined. In fact, you have people who are willing to wait to work with you! You’ve doubled your income and now it’s time to take that vacation you always dreamed of!
You make your reservations and before you know it, you feel the sand between your toes, the breeze in your hair and the sun beaming down on your face.
You close your eyes and listen to the waves as they gently caress the shore as the seagulls fly overhead. You are finally able to relax and check out for a while. No more chasing after clients!
Can keywords really make all the difference? You bet they can!
Skip the Hard Road — Learn my Proprietary “Rich Keywords that Convert” Method
Some people like to do things the hard way. For whatever reason – pride, stubbornness, naivety –
• They struggle to get traffic.
• They struggle to find new business, rather than enjoy the ease of repeat business from happy and loyal clients.
• They keep doing the same thing and expect to get a different result!
• Maybe they even believe this is the way it is supposed to be.
• Maybe they are certain that they are doing everything right.
You may THINK you know your keywords, but more often than not, you don’t really.
Do you know the 4 Most Dangerous Words in the English language?
“I already know that.”
I’ve had more than a few clients who said they already had a list of their keywords and INSISTED that the list had been tested or run by their webmaster, a previously hired copywriter or even by a professional SEO firm. The list is usually comprised of industry jargon and let me tell you that these are simply NOT the words their prospective clients were typing in at all.
No disrespect to webmasters or SEO firms. I don’t pretend to know or do what they do. But I do write SEO copy. And to do that, I have to understand how to find and use keywords effectively. What I have found, is that most SEO firms know about code, how to link things and how to optimize the site – but, they know VERY LITTLE or NOTHING AT ALL about how to find the keywords that will bring the business to you that this process will. They may say they do – but I implore you to challenge that and spend a mere $697 to find out for yourself. Because I guarantee you that you are losing far more than $197 every week or month that goes by with the wrong keywords.
Some lessons are better learned the hard way – don’t let this be one of them.
This keyword search method is designed to make your journey to success easier — and far more profitable.
When you purchase this program you will:
√ Understand your target market and connect in a more meaningful way.
√ Convert more ideal visitors to high paying customers.
√ Grow your business faster than you ever thought possible!
√ Outpace your competition – making sure you “get the click.”
√ Reach the prospects that matter most to your business.
Some courses that claim to have the answers to website optimization might cost you upwards of $997 to $1,497 or more. Getting the right keywords would definitely be worth spending that much. And getting even one new client would pay for the course in spades!
But they don’t teach this.
No one else is teaching this.
So why am I? Because I don’t want you to continue to struggle and I know if you have to pay that much – there’s a good chance you would not buy that program right now.
In fact, you would plod along, continuing to suffer with the same old status quo lackluster results, investing in mindset and marketing programs, investing in the latest SEO trick, investing far too much time running from one networking event to another, chasing the ROI on social media, tweaking your website and asking yourself what more you could possibly do.
I empower you to skip the struggle, learn my keyword search method and start attracting more high-paying clients than you’ve ever imagined! And, I want you to do it as soon as possible – so you can make more money faster! That’s why I’m offering this proprietary keyword search method for the crazy low introductory price of only 6197! I want as many people as possible to benefit from my research and discovery.
To learn how to find the best keywords to attract your target market, there’s just one thing you need to do.
Only one simple decision you need to make.
Click the green button now to get this groundbreaking proprietary rich “Keywords That Convert” method.
It’s that simple.
It really is.
The difference between you – and other entrepreneurs who already have the life you want – often comes down to the decision to invest in your business.
Invest in your future. In yourself. And in your family’s happiness.
Ditch the hard road and ditch the industry jargon!
It doesn’t matter how many times the search engines change their minds, change their algorithms or slap us with new rules. This is something that will always be effective, regardless of what Google, Bing, Yahoo or any other search engine may do. Because it’s based on exactly what search engines are designed to do, in just 3 little words – find relevant content.
Bottom line is – you want to be successful and help more people and have the lifestyle you want. And I want that for you because if you help more people as a result of working with me, then I’m helping more people. And that’s a good thing.
That’s why, for a limited time, you can have access to this tool for only $697.
I am so confident that this simple process will increase your bank account in a very short time, that it is backed by a 100% satisfaction guarantee!
That’s right. If you’re not completely satisfied, just send me your new keyword list within 60 days of following the process, and I’ll either work with you until you get it right or refund your money.
Stop Waiting For a Miracle! Make this Simple Decision Now!
Mi$take # 5
The 5th mistake? Believing that you are actually saving money if you choose not to invest $697 to get organic search traffic flowing to you on a regular basis, delivering the right clients to your doorstep! All of that procrastinating – hoping prospects will miraculously find you – is a very costly mistake! In fact, it is likely costing you more than the $697 investment for this product every single day that you procrastinate!
How much is one new customer worth to you? Usually, thousands of dollars a year – right?
When you make this small $697 investment in your business – you’ll get your money back and then some.
Praying for a miracle is not a very good sales strategy.
I learned a long time ago that life is simply a series of decisions. Sometimes you get it right, and other times you delay and are actually making an unconscious choice. The choice to continue to suffer with the status quo.
# 1 The more time you put into this now, the less time and money you will need to put into your marketing efforts for years to come.
- # 2 This process will save you thousands of dollars in marketing, networking, travel and advertising expenses because the right people will be automatically coming to you, while you’re busy doing other things.
# 3 AND it will make you thousands of dollars by bringing you more clients who are happy to pay you higher fees because they can see that you “get” them!
I know that sometimes, we can be so bull-headed and sure that we are right, that we actually lose out on good things. Believe me, I’ve done it too. But for $197, this doesn’t even make sense for you to stand in your struggle a minute longer.
It’s time to grab the bull by the horns and make that one simple decision that will change your business.
One simple decision that will likely change your life.
Don’t wait for a miracle! Take control of your destiny and invest in your future:
√ Write web content that will attract more visitors to your site.
√ Convert more visitors to loyal high paying clients.
√ Attract the right clients to your business.
√ Significantly increase your business – and your bottom line.
Remember, this is an introductory price of just $697 – so hurry! I already know the price will be increasing by at least $200 because I know it’s worth much more – I just don’t know how soon.
To Your Infinite Success,
Queen of Copywriting
P.S. Make a decision now and you’ll get two valuable tools I created as fast-action bonuses, absolutely FREE:
“15 Words That Will Make Anyone Open Their Wallet for You!”
“The Name Game: 10 Secrets to Choosing a Powerful Domain”
P.P.S. Does worrying about how you can get more clients keep you up at night? You’ll sleep like baby when you start rocking your revenue in a matter of days! This step-by-step method is all you need to significantly increase your traffic and convert them to real higher-paying clients!