What Is Copywriting For Coaches™ ?
Copywriting For Coaches™ empowers the professional coaching community in having greater impact and achieving financial success by offering writing, editing, training and marketing consultation services that turn copy into gold. We work exclusively with entrepreneurial coaches who are committed and ready to expand their businesses utilizing proven marketing tools. Our strategies include deploying specific “pull” rather than “push” marketing techniques both on and off line, offered by a master copywriter with experience in the coaching industry that is simply unparalleled.
What is our intention? We’re here to help you make a difference in more people’s lives — and in your own. We create marketing copy that’s relevant, robust and results in raving fans, for you and for us. Our services go beyond just the typical wordsmithing of writing or editing copy for coaches. We offer the depth and breadth of marketing experience for any project you may need to grow your business.
What Makes Copywriting For Coaches™ Unique?
Since 2008, our niche has been creating effective marketing communication tools that turn your coaching prospects into raving fans and loyal clients predisposed to buy from you. Beverly was an active member of the board of directors of the San Diego Professional Coaches Alliance (SDPCA) from 2009 through 2014. She was president of the only non-profit membership organization in San Diego dedicated to serving coaches in 2012 because she feels the pain coaches experience in getting their marketing messages out and wants to change that. Be the change you seek in the world! That means Bev has more depth and breadth of experience serving coaches than any other copywriter.
Copywriting For Coaches™ offers three levels of service exclusive to coaches:
- Direct-Response Copy Writing at the Mastery Level
- Substantive Copy Editing/Materials Review
- Targeted Marketing Strategies
Bev is a master copywriter and creative strategic thinker who lends her twenty-five years of experience in marketing project management to ensure that your materials are effective from a graphic perspective.
She will help turn your looky-loos into buyers by connecting to the “Little Voice” inside your prospect’s head and optimizing their online experience/ interaction with your company.
Beverly’s lead-gen page and auto responder tracked a consistent 77% click-through rate. The combination her proprietary Keywords That Convert system and Writing That Sells For You marketing copy is proven to increase ideal client engagement and conversion and has them predisposed to buy from you — prior to any personal interaction.
After eighteen years of copywriting, brand development and management for corporations in San Diego, Beverly started Copywriting Communications Group to help small businesses get their marketing messages out in a compelling way to attract more of their ideal clients. Bev has been responsible for over $765 million in revenues for companies she has worked for and her private clients.
The creator of the “Keywords That Convert” system for exponentially growing any business. Authored the E-book: “Squeeze Page Juice: How to Create Opt-In Pages That Convert Like Crazy!” Bev writes a monthly column in I Love Coaching magazine and is a contributing author to several more books.
What Sets Bev Apart From Other Marketing Consultants and Copywriters?
• 90% of her clients come through referrals and organic searches
• 25 years proven track record writing direct-response copy at the mastery level
• 18 years financial services marketing for high net worth clients
• 13 years of strategic marketing services for coaching professionals
• 7 years on Board of Directors and Past President of San Diego Professional Coaches Alliance (SDPCA)
Specialty: Bev reviews every nook and cranny of your potential client’s online experience with your business, shows you how to improve engagement and writes compelling copy that has your ideal clients predisposed to buy from you. Her goal is to increase your Content Conversion Rate Optimization (CRO) to get you where you want to go!
Why Do Clients Engage Our Services?
Because we write copy for coaches.
And because our clients:
- find the right profitable niche
- understand what is unique about them that has others hire them
- know their real keywords and how to use them to attract ideal clients
- gain confidence in their brand and in themselves
- have copy and a website they are proud to send people to
- have copy that represents them authentically
- attract more of their ideal clients
- are recognized for their expert status by media
- are seen as being more professional by clients
- realize their true value to their clients
- close more business — faster
- are more focused and more fulfilled, and
- they can command higher rates
Clients typically enjoy increased visibility and credibility, along with a greater return on investment (ROI) from their website(s), opt-in and sales pages, direct mail campaigns and more. This is particularly appreciated in difficult economic times when marketing one’s point of differentiation is so much more important and valuable.
At Copywriting For Coaches, we’re not in the business of settling, and we don’t think you should be either. We know you’re not looking for an “order taker” so we take the time to get to know you and your business and we explain our philosophy and approach. Our goal is to write copy for coaches that produces results by being more than just a writer. With our relationship-oriented approach, we focus on your highest success by being problem solvers, making your life easier.
We understand the anxiety you feel about writing your own copy and about turning it over to someone else. There’s no smoke and mirrors here, we’re completely transparent about our process and readily share our wealth of marketing knowledge with you. We teach you all the keys to marketing we’ve learned over twenty years in the business so that you can easily implement them when you need to. Our hope is to earn the pleasure of staying with you as you grow.
We Share Your Values
Growing your coaching business matters. Upholding the core beliefs and professional ethic of the coaching practice is central to our business. We advocate coaching and seek to help you in coaching others to make a difference in the world. We choose to support the coaching and mentoring community exclusively because we know first-hand the value of a positive coaching or mentoring experience. After twenty years of wordsmithing copy for large corporations, we began working with coaches in 2003, then focused our niche to provide services to the coaching community after Beverly’s life-changing personal experiences with her life and business coaches. We place a high value on the integrity of our professional relationships.
I’ve always been a strong supporter of charitable causes. Helping people inspires and replenishes me. I know how fortunate I have been in so many ways compared to some. And in general, I feel it is everyone’s responsibility to give back to the community and to the world at large. In addition to various charitable events I have supported with donations and my participation, I have had the pleasure of serving on the board of two charitable organizations and was a founding member of the charitable means committee at one company I worked for.
I mention this here because, each year, Copywriting For Coaches™ pledges a percentage of its revenues to a charitable organization of my choosing. I do this because it is personal for me. I would do it even if no one ever knew about it (the mark of true charity). However, I decided to share my affinity for charity with you because I understand it also happens to be a very powerful marketing tool, another of my “pull” strategies. According to a Cone-Roper study, 85% of all consumers report they would switch brands to support a cause. Food for thought — or maybe inspiration.
A portion of your fees will support A Reason To Survive (ARTS). ARTS is dedicated to healing, inspiring and empowering children facing life challenges by providing innovative arts-based programs, education and opportunities. I appreciate your helping us to help these children who have already suffered more than anyone should.